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Quirk’s Chicago: Our Major Takeaways
We left Quirk’s Chicago this year full of fresh ideas and inspiration from some major thought leaders in the market research space. While much of this year’s conference was centered around AI-automated solutions, a major theme we kept bumping into was a hunger for more authentic consumer sentiment that doesn’t get sanitized by social desirability…
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Going international: the key to campaigns that resonate
You know what they say about assumptions… they’re no good when taking your campaign to international markets. You know what they say about assumptions… they’re no good when taking your campaign to international markets.
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From cold plunges to zero-proof cocktails: what Coachella’s wellness wave signals for brands everywhere
Coachella isn’t just a music festival — it’s a mirror. Every year, it reflects where culture is headed next, giving brands a real-world preview of what’s gaining traction with the next generation of consumers. And this year, the message couldn’t have been more clear:
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Key takeaways from Quirk’s LA 2025: segmentation, AI, & the future of consumer insights
Last month, the Orchard team attended Quirk’s LA, where industry leaders shared insights on the evolving market research landscape. From audience segmentation to AI’s growing role in research, here are some of the key themes that stood out.
