News & insights freshly picked from Orchard
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Bias 4: Confirmation Bias
Welcome back to our series on data biases. We’re breaking down the different ways data skews in traditional market research; specifically, how they can corrupt the data you base your biggest decisions on. So far, we’ve discussed social desirability bias, acquiescence bias, and recency bias. Today we’re unpacking confirmation bias, which stands out among the…
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Memories over materialism: the say-do gap millennials actually mean
Each month, we choose a potential say-do gap to put to the test. Consumers may think they know themselves and their habits – but how well do they, really? We know survey data is flawed, and in previous experiments, we’ve seen where consumers’ best intentions break down in the real world. This month, our in-the-wild…
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Market Research
Bias 4: Confirmation Bias
Say-do Gap Experiments
Memories over materialism: the say-do gap millennials actually mean
Company News
Orchard Insights productizes its testing methodology into three tools
Market Research
Rethinking Gen Z: When values don’t match purchase behavior
Industry Trends
How incentivized surveys can work against you
Market Research
Viral for the right reasons: what knowing your audience actually looks like
Say-do Gap Experiments
The dinner dilemma: The say-do gap that happens every single night
Market Research
Bias 3: Recency
Events
Orchard at IIEX 2026: Better observations, better insights
Case Study
Allagash Brewing on staying relevant in a changing beverage landscape
Case Study
Testing in the wild with Eggland’s Best
Company News
Orchard Insights productizes its testing methodology into three tools
Company News
Orchard partners with Horizon to enhance behavioral research capabilities and accelerate confident product and go-to-market decisions for its partners
Company News
Orchard announces appointment of Joe Corace as Chief Customer Officer
Company News
Orchard welcomes Ini Inyang as Account Growth Director
Company News
Rock n’ Roll Research Podcast Featuring Bryson Cwick
Company News
Orchard expands board of directors, adding industry leaders to drive growth
Company News
Orchard promotes Jordan Neve and Keeley McManus to Client Strategy & Insights Managers
Company News
Orchard welcomes Bryson Cwick, new Business Development Manager, to drive growth in 2025
Company News
Orchard secures latest investment round to accelerate growth & innovation
Culture
From a seedling to an Orchard: Allow us to re-introduce ourselves
Culture
What a year: 2025 in review
Culture
Feast mode: What Orchard’s thankful for in 2025
Events
Orchard at IIEX 2026: Better observations, better insights
Events
Quirk’s Chicago: Our Major Takeaways
Events
Deeper insights, smarter decisions: Our Quirk’s Dallas takeaways
Events
Orchard Summit 2025
Events
CRC 2025 Apple Bites: The Orchard Team’s Major Takeaways
Events
Beyond the basics: Key themes from Quirk’s NYC on what’s next for consumer insights
Events
What You Missed at FEI: 5 Big Innovation Takeaways That Will Shape the Future
Events
What you missed at IIEX North America 2025
Events
Turning social media feeds into a real-world behavioral research laboratory
Industry Trends
How incentivized surveys can work against you
Industry Trends
Spring cleaning your brand identity—the right way
Industry Trends
Super bowl ads 2026: what worked & where to test from here
Industry Trends
Marketing mindfulness: Dry January & what it means for alcohol trends
Industry Trends
Short-form ads: holding the attention of the modern consumer
Industry Trends
Hack the hype: shortening the disillusionment stage with pretotyping
Industry Trends
PSL season: Can the cozy cultural landmark go international?
Industry Trends
Why won’t Gen-Z “just do it”? What Nike’s slogan pivot says about market trends
Industry Trends
Recent marketing fails: posting for the algorithm VS connecting with consumers
Market Research
Bias 4: Confirmation Bias
Market Research
Rethinking Gen Z: When values don’t match purchase behavior
Market Research
Viral for the right reasons: what knowing your audience actually looks like
Market Research
Bias 3: Recency
Market Research
Bias 2: Acquiescence
Market Research
Re-routed down memory lane: the rise of nostalgia marketing
Market Research
Introducing: Orchard Apple Bites
Market Research
Bias 1: Social Desirability
Market Research
Do you like me? Top 5 reasons survey-takers lie
Say-do Gap Experiments
Memories over materialism: the say-do gap millennials actually mean
Say-do Gap Experiments
The dinner dilemma: The say-do gap that happens every single night
Say-do Gap Experiments
A supersized say-do gap: what really drives consumers to choose fast food
Say-do Gap Experiments