Welcome back to our series on data biases. We’re breaking down the different ways data skews in traditional market research; specifically, how they can corrupt the data you base your biggest decisions on. So far, we’ve discussed social desirability bias, acquiescence bias, and recency bias. Today we’re unpacking confirmation bias, which stands out among the…

This generational playbook series explores how each generation was shaped by the rise of the internet, social media, and the cultural moments that defined them. We look at what traditional research says drives their decisions — and reveal the moments where their behavior tells a different story — to help brands rethink how they market…

We always hear about the cringe-worthy viral brand moments, but what we hear less are the positive ones that work, connect with consumers, and actually convert.

Welcome back to our series on data biases. We’re breaking down the different ways data skews in traditional market research; specifically, how they can corrupt the data you base your biggest decisions on. We’ve discussed the ways consumers subconsciously want to control how they’re perceived with social desirability bias and the ways acquiescence bias can…

You ran the survey, and eighty percent of respondents said they loved the idea for a new feature to streamline services. You develop it, and six weeks in, barely anyone is using it, and all that time spent creating it feels like a waste. Sound familiar? The problem might not be your product – but…

What does a point-and-shoot digital camera available on TikTok Shop, Adult Happy Meals, and 8-bit games for Nintendo Switch tell us about what’s working in marketing?

Today’s Apple Bite: Emotion alone is not enough.

How it affects your bottom line, without anyone ever seeing it.

People don’t always tell the truth, even if they mean to.

There are lots of ways to conduct market research, especially in today’s world.