You know what they say about assumptions… they’re no good when taking your campaign to international markets.  You know what they say about assumptions… they’re no good when taking your campaign to international markets.

Even if an AI model is trained not to lie, flawed data still does.   If you’re collecting data with outdated research methods like surveys or incentives, AI won’t change anything about its accuracy. It might not be intentional, but prompting an AI, even an in-house one, with your flawed data won’t uncover new, meaningful insights. The data is the data – asking AI to parse it won’t make it better quality.

Survey data told you one story. The market told you another. Here’s where that disconnect starts and why it keeps happening:  Question 1-47:

It’s spooky season; a downright frightening time of year. And no, we’re not just talking about Q4. In the spirit of Halloween, we’ve rounded up three of the scariest marketing mistakes we’ve seen play out through 2025, plus tips on how to avoid them in case you encounter any of these malevolent energies while ideating…

We’re living in an era where the most influential content rejects influence. So-called “de-influencers” are seeing a surge in popularity. It’s a paradox that’s left brands scrambling. If traditional influence is dead, what replaces it? And more importantly, how do you market to consumers who have are increasingly tuning out everything that feels like marketing?

Developed by social psychologist Rensis Likert in 1932, the Likert scale was designed to capture subtle nuances and simplify data collection and allowed for easier statistical analysis of attitudes.

Are you the person you say you are? Do you really shop the way you think you do? Or snack?

Picture this: You’re on the couch after work, aimlessly scrolling, when a 15-second video stops you mid-scroll—suddenly you’re watching a skincare routine you never knew you needed. A few taps later, that $47 serum is in your cart.

Despite widespread adoption, most companies aren’t yet seeing bottom-line lift from gen-AI. In a recent New York Times article, McKinsey reports that nearly eight in ten companies now use gen-AI—yet just as many report no significant, enterprise-level EBITDA impact. At the same time, many pilots are stalling out: by late 2024, 42% of companies had…

Dating apps are the perfect Petri dish for observing the ways in which users operate online. With a wide array of variables like height preferences, political affiliations, and desired level of commitment as filterable criteria, the ability to customize respondents should make it a breeze to find the perfect partner. But even so, the success…