It’s spooky season; a downright frightening time of year. And no, we’re not just talking about Q4. In the spirit of Halloween, we’ve rounded up three of the scariest marketing mistakes we’ve seen play out through 2025, plus tips on how to avoid them in case you encounter any of these malevolent energies while ideating…

The marketing landscape is evolving faster than ever, and traditional creative testing methods aren’t keeping up. Agencies that rely on gut instinct and late-stage testing risk launching campaigns that miss the mark. In a new article for Greenbook, Senior Production Design Manager Kristine Kliewer explores how early and iterative testing can help agencies validate ideas,…

Valentine’s Day is just around the corner, and whether you’re searching for “the one” or just looking to boost your dating success, real-world data might be your best wingman. At Orchard, we put our matchmaking skills to the test—literally—by running a real-world matchmaking experiment. Do witty one-liners work better than deep conversations? Is a puppy pic…