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Orchard Insights productizes its testing methodology into three tools
CHICAGO, IL – June 18, 2026
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How incentivized surveys can work against you
If you advertise something as free, by definition, you’re saying that there is no expectation to exchange effort, money, or anything otherwise of value in order to obtain the thing.
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Super bowl ads 2026: what worked & where to test from here
With ad spots going for up to $10 million for Super Bowl LX, the pressure was on for brands to make their 30 seconds count.
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Hack the hype: shortening the disillusionment stage with pretotyping
The Gartner Hype Cycle was developed as a model for how attitudes change over time around emerging innovations and technologies. It exists on a 5-point scale, starting from the moment an innovation is released (the Innovation Trigger stage) and ending being actually productive (the Plateau of Productivity). What happens in the middle in terms of timing is up to the innovators,…
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Orchard Summit 2025
Every year, we get the full Orchard team together in our home base of Chicago for a few days to align, connect, brainstorm, and simply enjoy having everyone together for a few days. This time around, we celebrated some major milestones, new accounts, and set our sights on what’s to come in 2026.
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Capturing nuance: The end of the Likert scale
Developed by social psychologist Rensis Likert in 1932, the Likert scale was designed to capture subtle nuances and simplify data collection and allowed for easier statistical analysis of attitudes.
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Orchard partners with Horizon to enhance behavioral research capabilities and accelerate confident product and go-to-market decisions for its partners
Chicago, US / Mainz, Germany, August 4th, 2025
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Orchard announces appointment of Joe Corace as Chief Customer Officer
CHICAGO, IL – May 25, 2025
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What you missed at IIEX North America 2025
Behavior at the core, consumer truth in the wild, and what’s next for insights leaders We’re back from IIEX North America feeling re-energized and more convinced than ever that the insights industry is undergoing a massive shift. The biggest theme we heard: the demand for real-world relevance. Whether it’s the influence of TikTok, the constraints…
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Orchard welcomes Ini Inyang as Account Growth Director
CHICAGO, IL – April 8, 2025
