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Introducing: Orchard Apple Bites
Today’s Apple Bite: Emotion alone is not enough.
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From a seedling to an Orchard: Allow us to re-introduce ourselves
Those of you who have been with us a while may remember us as Dose Media. In 2022 we decided to undergo a total rebrand, and since 2025 was a big year for us – winning competitions, connecting with lots of new people in the industry, and growing our social media network – we thought the start of a new year…
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What a year: 2025 in review
As we close the chapter on 2025, we’re looking back at the moments that shaped our days and defined our culture. In very Orchard fashion, some moments are impressive, some are a little chaotic, and all of them are very us. Below is a snapshot of how we spent the year—proof that even in a year…
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Feast mode: What Orchard’s thankful for in 2025
We’re getting ready to close the books on another year, and while no year is without its challenges, we’ve had so many things to be grateful for in 2025 and many things to look forward to in 2026. The Thanksgiving holiday is upon us, and we thought we’d take a moment to reflect and express gratitude for all that we’ve accomplished…
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PSL season: Can the cozy cultural landmark go international?
The pumpkin spice latte has proven itself to be much more than a seasonal beverage. It’s been the subject of much public discourse, as its annual advent represents not only the start of fall as an actual season, but a contemporary and distinctly American cultural energetic shift – the succession of one ephemeral season (or…
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Recent marketing fails: posting for the algorithm VS connecting with consumers
When ideating a marketing campaign that’s going to resonate with your target audience, it’s vital to prioritize messaging that fosters authentic consumer connection. Pandering too much to an algorithm or relying on one-dimensional data to maximize virality can have adverse effects on your efforts — there’s no hack for making your way to a real…
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The innovation dilemma: brand confidentiality vs. real-world testing
Innovation leaders, brand strategists, and insights professionals face a constant trade-off: Balancing the need for confidentiality with the benefits of real-world, identity-forward testing. When launching a new product, service, or positioning, how can a brand shield its ideas from competitors while testing them in-market?
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Honesty is the best policy: What dating app insights can tell us about good market research
Dating apps are the perfect Petri dish for observing the ways in which users operate online. With a wide array of variables like height preferences, political affiliations, and desired level of commitment as filterable criteria, the ability to customize respondents should make it a breeze to find the perfect partner. But even so, the success…
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How digital behaviors predict in-store consumer behavior
Retailers have spent years trying to connect the dots between what consumers do online and what they buy in stores. Today, we know the answer: Digital behaviors don’t just influence in-store purchases, they predict them. Search history, app usage, and social media engagement leave digital breadcrumbs offering sharp insight into what consumers will do once…
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Private label’s moment: how inflation and tariffs are reshaping consumer choices
Private label brands are on fire right now. Even as inflation cools, U.S. consumers continue to gravitate toward store brands, not just because of price, but because of shifting perceptions of quality, taste, and innovation. Meanwhile, ongoing tariff discussions threaten to raise costs on key consumer packaged goods (CPG) categories, pushing both retailers and national…
